Imagine having a launch strategy
customized just for you!
Whether you're launching for the first time or moving to evergreen, it can be a scary roller coaster of the unknown. If you've had a flopped launch, it can be even more frightening.
The right launch plan, built for where you are and where you want to be, can change the game for you and your business.
One Size Does Not Fit All
I believe that everyone deserves to have a launch plan that fits them, their business and their unique program. Every coach is different, so why can't each launch be different?
The answer - IT CAN!
Lorrie is amazing at her craft!
Not only did she help me prepare for my course launch, she also ensured all the badassery to follow with my coaching program was organized and streamlined in a way that worked for me, not by following some cookie cutter template!
She is a 6⭐ in a world full of 5's!!
Kate Cornelius - Embodiment Coach
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2 WEEKS BEFORE YOUR VIP DAY
It's all about the details...
We will confirm a few details about our day together and you'll receive information about what to expect on the day.
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48 HOURS BEFORE YOUR VIP DAY
It's all about your business...
Making the most of our time together, you'll have your strategy questionnaire completed 48 hours before your day. This questionnaire provides me with information about you, your business and the launch we're planning. We do this ahead of time so we get to spend our strategic time together doing just that, strategizing! It also helps me get a few ideas ready to best guide and support where we are going with the session.
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THE DAY BEFORE YOUR VIP DAY
It's all about you...
Do something for you today. Something that allows you to free your mind and relax. You'll also want to get a good nights sleep so you're well rested for our day together.
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THE START OF YOUR VIP DAY
It's all about the strategy...
Time to get down and dirty with your launch. We will cover everything from lead magnet to post launch debrief to ensure you are getting the best plan for you and your business. Whether you've launched a number of times or this is your first, this is the eye-opener moment for the details needed to get you launch ready!
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FOLLOWING OUR STRATEGY SESSION
It's kind of about both of us...
You get to go about your day. Take a break and do something nice for yourself right now because you just poured a lot of energy into your business.
Me? I put my head down and get to work on your comprehensive launch blueprint including all dates, who does what and where, along with milestones for hitting your goals. This will incorporate all the details of what we went through in your strategy session.
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THE LAST HOUR OF YOUR VIP DAY
It's all about the plan...
The fun part happens here! Delivery of your customized launch plan along with a walk through of all the things that were prepared just for you. This is really what you came for!!!!
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2 WEEKS FOLLOWING YOUR VIP DAY
It's all about support...
You didn't think I'd leave you hanging, did you? Nope, not my style! You get 2 weeks of email support following your VIP Day for any questions you have about anything we covered on your VIP Day.
*50% deposit of $1250 USD due at time of booking*
Lorrie is the best!
After the hardest year I had in business, I found Lorrie and she helped me pick up the pieces! I am truly so thankful for her!
We are doing big things this year and it wouldn’t be happening without her genius!
Dr. Jackie Noelke - Marketing & Business Strategist
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STRATEGY SESSION
This session starts your VIP Day and is where we talk all things launch. We go through all aspects of your launch and get the details worked out. This session typically takes between 2 - 2.5 hours and is jam packed with info and lightbulb moments.
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FULLY CUSTOMIZED LAUNCH PLAN
All the goods right here! This is the blueprint for your launch. It has the who, what, where and when, all loaded up in to a PM tool for you. With this Blueprint, you can rinse and repeat each time you launch!
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CALENDAR OF LAUNCH EVENTS
A customized launch calendar laid out visually to see the different launch phases and key dates during the launch.
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WELCOME EMAIL TEMPLATE
Knowing what to say to those new clients purchasing your program can sometimes stump you. With your VIP Day, you'll also get a template Welcome Email so you know what share to welcome them in a way that lets them know they've made the right choice in choosing you!
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LAUNCH DAY SELF-CARE GUIDE
Launches can burn you out if you let them. With your VIP Day, you get a personal Launch Day schedule recommendation so you don't run into the burnout so many feel when they run a successful launch.
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RECORDING OF BOTH SESSIONS
A full recording of both sessions in case there is any specific nugget you want to look back on while going through your launch plan.
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2 WEEKS OF EMAIL SUPPORT
Following your VIP Day, you'll have 2 weeks of email support. You'll have time to review everything we went over, look at your customized launch plan and ask any questions you have about what we covered.
*50% deposit of $1250 USD due at time of booking*
How long is a Launch VIP Strategy Day?
The day is approx. 7 hours in total.
The strategy session is the first thing that occurs in the day and is scheduled for 3 hours in our calendar. This allows for enough time to get all the details about your launch, your goals and build the strategy that we are going to work with for your launch. This typically takes between 2.5 - 3 hours.
Following the strategy session, you will no longer be required to be "on camera"... but it's best if you are available. This is where I am building your strategy and getting all the parts and pieces ready. Either email or Voxer will be the point of contact for this timeframe. We will decide on and confirm at the start of our day.
Approx. 3 - 3.5 hours following our strategy session, we meet again for the handoff. This is where you ge the goods of your launch strategy and any other items we talked about during our morning session. I will confirm this timing with you as we end the morning session.
What project management system will you load my custom launch plan into?
Your custom launch plan including dates, times, and who does what is loaded into ClickUp for you. ClickUp has a free option if you are not already using it. You will need to share your credentials with me prior to our day together via LastPass OR invite me in as a full member to set up the launch plan for you. If you have another project management tool you use, a google sheet will be provided for you to upload into your own system.
Your walkthrough includes instructions on how to use either ClickUp or the Google sheet.
Is there any support following my VIP Day?
Yes, you have 2 weeks of email support following your VIP Day.
When is my custom launch plan delivered?
Your custom launch plan is delivered the same day as your VIP Day. A copy of your strategy and delivery session will be delivered within 24 business hours of your VIP Day.
What happens if I need to change the date of my VIP Day?
Reach out via email and we will reschedule with you.
Please note, the time you get rescheduled to is based on availability at the time.
What if I don't have a team?
Your custom launch plan is built for the level of support you have. If you don't have a team, that is totally OK!
If you are thinking you want to do a large launch with lots of tech and need help, a Full Strategy and Implemention Package might be the better fit for you.
Are results guaranteed?
The short answer... no. There are launches that flop and those that explode with sales. A lot has to do with you, your energy and commitment to taking action and the launch as a whole.
What I do deliver is a proven launch strategy along with a solid plan for you to follow that includes who needs to do what and by when.
Do you offer refunds?
If you decide to cancel your VIP Day, and do not reschedule, your 50% deposit is non-refundable.
If your session is more than 7 days away, and you have paid in full, a 50% deposit is held for future services and the remaining balance refunded to you.
If you choose to reschedule your VIP Day, you are able to do that. Note, the day you get rescheduled to is based on availability at the time. If you are looking at launching soon, we suggest not rescheduling unless absolutely necessary as time gets booked out months in advance during high launch periods.
If your session has already occurred, refunds of any amount are not offered.
If there is something you are unhappy with following your VIP Day, please email lorrie@lorrierichards.ca and we will be happy to discuss your experience and the options to make it right.
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